About us

Our story


Thank you for taking the time to visit our website! My name is Nomi, and I am the founder of The Neutral Dog Company, or TNDC for short! We are an online Dog Walkwear and Accessory brand based in the UK.

Having grown up with dogs around me I have always known that I wanted dogs of my own once I "grew up". Which brings me to January of 2021, when I rehomed my first dog Buddy. I created an Instagram account for Buddy with the idea to be able to look back on him growing up over time. The instagram page introduced me to the wonderful Dog Community.

I have always been a creative person, so in March 2021 I decided to teach myself how to sew in order to make some items for Buddy. As I became better at sewing, I started to think about opening my own business selling the items I had sewn. While in the process of setting up the business I also decided to focus on manufacturing harnesses that did not have to go over the dog's head, as this is something that Buddy really struggles with, as I know many other dogs do.

And on November 5th 2021 TNDC LAUNCHED!

To date, our signature product are still our Step-in Harnesses, and we still handmake the matching accessories. Which you can recognise by the HANDMADE sign on the product images on our website!

In 2023 I have started to attend events such as Crufts and All About dogs, as well as local markets in the Gloucestershire area as well. Of which I hope to do many more!

I have a huge passion for our products, and truly believe that our products, especially the Step-In harnesses, make a huge difference in the pet industry.

Thank you for coming on this journey with us. Your support means a lot to me!

X Nomi